SELLING IN A BUYER’S MARKET: HOW TO NAVIGATE INCREASED SUPPLY AND SOFTER PRICES IN BC REAL ESTATE

The real estate landscape in British Columbia, particularly in Metro Vancouver, is shifting. With rising interest rates and a growing number of listings, we’re seeing a market that favours buyers — more options, more negotiation power, and more time to make decisions.

But if you’re planning to sell, don’t panic. Properties are still selling — you just need the right strategy, timing, and approach.

Here’s how to successfully navigate this high-supply, price-sensitive market.

Understanding the Current Market

In areas like Vancouver, Burnaby, and Surrey, the number of active listings has increased year over year. At the same time, sales-to-active ratios have softened, pushing the market into a more balanced — or even buyer-friendly — territory.

Factors influencing the trend:

• Higher mortgage rates (affordability pressure)

• Stricter lending criteria

• Slower investor activity

• Seasonal summer listing surges

Seller Tip #1: Price It Right — From the Start

The biggest mistake? Overpricing in hopes of testing the market.

In this climate, buyers are savvy and cautious. A well-priced property often sells faster and for more than one that lingers and requires reductions.

Use up-to-date comparables, not just last year’s sales or BC Assessment values, and consult with your Realtor for real-time guidance.

Seller Tip #2: Make Your Property Shine

With more competition, presentation matters more than ever:

• Deep clean and declutter

• Repaint in neutral tones

• Stage key areas like the living room, kitchen, and primary bedroom

• Highlight unique features: views, outdoor space, suite potential, or recent upgrades

A small investment in prep can lead to a stronger emotional connection with buyers — and better offers.

Seller Tip #3: Maximize Digital Marketing

In a crowded market, visibility is everything. Professional photography, virtual tours, drone shots, and social media promotion are not optional — they’re essential.

Seller Tip #4: Be Strategic, Not Stubborn

• Be flexible with showings

• Consider incentives like including furniture, covering strata fees, or offering early possession

• Be open to conditional offers — they’re common in balanced markets

And if you don’t sell in the first 30–45 days? Reassess, reposition, and adapt your pricing or marketing.

Think Long-Term

If you don’t need to sell immediately, you may have options:

• Consider renting your property temporarily

• Wait for a seasonal upswing (early spring is often strongest)

Selling in a softer market isn’t impossible — it just takes more strategy, preparation, and flexibility. By pricing intelligently, presenting professionally, and marketing aggressively, you can still attract motivated buyers and close with confidence.